CHUAN MOE, named after its founder, embodies a personal vision and enduring design philosophy. Rooted in a deep appreciation for form and fabric, the brand has always championed elegance, modernity, and refined craftsmanship—shaping a quiet yet powerful aesthetic for contemporary women.

With its latest update, CHUAN MOE moves toward a more custom-made, high-end direction. The new visual identity uses Burgundy Red as its main color—a rich tone that shows maturity and confidence. The design focuses on three key ideas: attention to detail, premium materials, and the value of handcraft. From tailoring visuals to packaging and styling, every part reflects CHUAN MOE’s ongoing dedication to quality, while keeping its clear and minimal design style.

CHUAN MOE 以主理人之名為出發，蘊藏著個人精神與服裝哲學的延續。源於對線條與質地的極致講究，品牌自創立以來始終以「優雅」、「時尚」、「精緻」為核心，勾勒屬於現代女性的靜謐輪廓與力量美學。此次形象升級，品牌踏入更高訂製的語境，注重每一分量身與細節的體現，讓服裝不只是穿著，更是姿態與精神的延伸。

設計上為了凸顯提升到高訂製的服裝形象，在新的品牌視覺中採用「勃根地紅（Burgundy Red）」作為主色調，帶有沉穩張力與高級感的色彩，象徵品牌風格由內而外的成熟與自信。視覺策略圍繞「細節工藝」、「高級質地」與「手工精神」三大主軸，從打版裁縫的影像、材質包裝的選擇，到服裝展示的陳列與形象照，每一個畫面皆映照出品牌對於高端訂製精神的堅持與設計語言的進化。整體設計延續 CHUAN MOE 一貫簡約而精煉的視覺節奏，將品牌語彙推向更成熟洗鍊的姿態，邁入高訂品牌之境。