YUF STUDIO 是一間獨立的品牌設計工作室。
YUF STUDIO is an independent branding design studio. With minimalist design aesthetic, we dedicated to producing elegant and impactful solutions by utilizing brand design, art direction, and creative consulting.
Branding is confident but correspondingly honest and humble. That means our main brand elements should be applied with attentive. For example, letting the application, its functionality and materials come to the forefront, versus over designing it.
The balance between aesthetic practice and the marketing is what we want to accomplish. We will consider how all these elements fit together harmoniously, and encourage brands to establish diversified interactions with their audienc.
We work in partnership with brands to articulate a comprehensive, design strategy that leverages their core values and principles to gain trust. In addition, sustainable operation is also an important goal of fulfilling social responsibility. In most packaging designs, we encourage clients to use FSC-certified environmentally friendly paper first, and use minimal and recyclable packaging materials. This is not just a design choice—it is an ethos.