ABOUT

YUF STUDIO is an independent branding design studio.
With a minimalist design aesthetic, we are dedicated to producing elegant and impactful solutions through brand design, art direction, and creative consulting.

Founded by Fan, a visual designer with over 8 years of experience, YUF STUDIO works closely with a network of talented creatives — including designers, photographers, and illustrators — to deliver distinctive brand experiences that create lasting value for businesses across industries.

YUF STUDIO 是一家獨立的品牌設計工作室。以極簡設計美學為核心，我們專注於透過品牌設計、藝術指導與創意顧問服務，打造優雅且具影響力的解決方案。

由擁有超過八年設計經驗的 Fan 創立，YUF STUDIO 與多元創意夥伴緊密合作—包括設計師、攝影師與插畫家，為各行各業提供獨特的品牌體驗，為企業創造持續性的價值。

SERVICES

Brand Identity
Art Direction
Content Creation
Brand Guideline
Logo Design
Stationery
Print Collateral
Packaging Design  
Exhibition Design
Photography Production

服務範圍：
品牌識別/品牌形象/藝術指導/創意諮詢/識別設計/
周邊設計/印刷製作/包裝設計/展覽設計/攝影形象

OUR ETHOS

[HONESTY]

Branding is confident but correspondingly honest and humble. That means our main brand elements should be applied with attentive. For example, letting the application, its functionality and materials come to the forefront, versus over designing it.

品牌塑造是自信的但也是相對地誠實和謙遜。意指我們應該細心運用我們的主要品牌元素。例如，讓延伸應用物其功能和材料脫穎而出，而不是使用過度的設計。



[BALANCE]

The balance between aesthetic practice and the marketing is what we want to accomplish. We will consider how all these elements fit together harmoniously, and encourage brands to establish diversified interactions with their audienc.

美學實踐和市場之間的平衡是我們想完成的目標。我們將考慮如何將品牌元素和諧地結合在一起，並鼓勵品牌與受眾族群建立多元化的互動。



[SUSTAINABLE]

We work in partnership with brands to articulate a comprehensive, design strategy that leverages their core values and principles to gain trust. In addition, sustainable operation is also an important goal of fulfilling social responsibility. In most packaging designs, we encourage clients to use FSC-certified environmentally friendly paper first, and use minimal and recyclable packaging materials. This is not just a design choice—it is an ethos.

我們與品牌合作，制定全面的設計策略，利用其核心價值和原則來獲得信任。除此之外，永續經營也是履行社會責任的重要目標，在大部分的包裝設計上，我們鼓勵客戶首先採用FSC認證之環保紙張，並且使用最低限度且可回收的包裝材料。這不僅僅是一種設計選擇—它是一種精神。


FSC：Forest Stewardship Council™