ABOUT

YUF STUDIO 是一間獨立的品牌設計工作室。 擁有著極簡的設計美學，我們致力於利用品牌設計、藝術指導、創意諮詢來產出優雅和有影響力的解決方案。

YUF STUDIO is an independent branding design studio. With minimalist design aesthetic, we dedicated to producing elegant and impactful solutions by utilizing brand design, art direction, and creative consulting.

SERVICES

Brand Identity
Art Direction
Content Creation
Brand Guideline
Logo Design
Stationery
Print Collateral
Packaging Design  
Exhibition Design
Photography Production

服務範圍：
品牌識別/品牌形象/藝術指導/創意諮詢/識別設計/
周邊設計/印刷製作/包裝設計/展覽設計/攝影形象

OUR ETHOS

[HONESTY]

品牌塑造是自信的但也是相對地誠實和謙遜。意指我們應該細心運用我們的主要品牌元素。例如，讓延伸應用物其功能和材料脫穎而出，而不是使用過度的設計。

Branding is confident but correspondingly honest and humble. That means our main brand elements should be applied with attentive. For example, letting the application, its functionality and materials come to the forefront, versus over designing it.



[BALANCE]

美學實踐和市場之間的平衡是我們想完成的目標。我們將考慮如何將品牌元素和諧地結合在一起，並鼓勵品牌與受眾族群建立多元化的互動。

The balance between aesthetic practice and the marketing is what we want to accomplish. We will consider how all these elements fit together harmoniously, and encourage brands to establish diversified interactions with their audienc. 



[SUSTAINABLE]

我們與品牌合作，制定全面的設計策略，利用其核心價值和原則來獲得信任。除此之外，永續經營也是履行社會責任的重要目標，在大部分的包裝設計上，我們鼓勵客戶首先採用FSC認證之環保紙張，並且使用最低限度且可回收的包裝材料。這不僅僅是一種設計選擇—它是一種精神。

We work in partnership with brands to articulate a comprehensive, design strategy that leverages their core values and principles to gain trust. In addition, sustainable operation is also an important goal of fulfilling social responsibility. In most packaging designs, we encourage clients to use FSC-certified environmentally friendly paper first, and use minimal and recyclable packaging materials. This is not just a design choice—it is an ethos.


FSC：Forest Stewardship Council™