承繼由兩位主理人所創立，主廚陳佳揚曾於世界排名第八米其林三星餐廳L'Arpège工作，對於承繼的美味製作工序都是細心琢磨，努力創新的同時保留工藝技法。品牌主打的三項特色商品「-18°c起司蛋糕」、 「肉桂阿曼」、「Chewkie 軟餅乾」，皆為令人所喜愛的甜點。
2023工作室將帶來承繼新一季的形象，承繼同時也是繼承，正如春天迎接四季的到來，透過攝影師、花藝師及甜點師不同角色互相激盪，我們以花藝結合甜點為主題，並用更概念化的表現方式來呈現這組品牌形象。
CHENG-JI founded by two founders, Chef Chen Jia Yang, who previously worked at the world's 8th-ranked Michelin three-star restaurant, L'Arpège, meticulously creates the delicious dessert of CHENG-JI. While striving for innovation, the brand preserves traditional craftsmanship. The three featured products of the brand are the "-18°C Cheesecake," "Cinnamon Oman," and "Chewkie Soft Cookies," are all beloved desserts.
In 2023, YUF Studio will guide the creation of the new image for CHENG-JI, symbolizing the arrival of a new season. The collaboration between photographers, florists, and chefs, we combine floral art with desserts as the main theme, presenting this brand image in a more conceptualized manner.
2023工作室將帶來承繼新一季的形象，承繼同時也是繼承，正如春天迎接四季的到來，透過攝影師、花藝師及甜點師不同角色互相激盪，我們以花藝結合甜點為主題，並用更概念化的表現方式來呈現這組品牌形象。
CHENG-JI founded by two founders, Chef Chen Jia Yang, who previously worked at the world's 8th-ranked Michelin three-star restaurant, L'Arpège, meticulously creates the delicious dessert of CHENG-JI. While striving for innovation, the brand preserves traditional craftsmanship. The three featured products of the brand are the "-18°C Cheesecake," "Cinnamon Oman," and "Chewkie Soft Cookies," are all beloved desserts.
In 2023, YUF Studio will guide the creation of the new image for CHENG-JI, symbolizing the arrival of a new season. The collaboration between photographers, florists, and chefs, we combine floral art with desserts as the main theme, presenting this brand image in a more conceptualized manner.
C： 承繼 CHENG JI
AD＆D：YUF STUDIO
T：Art Direction
Y：2023
AD＆D：YUF STUDIO
T：Art Direction
Y：2023