SEESU

Known as the "second heart," our feet are the foundation of true well-being. Dedicated to premium foot soaks, our brand creates a "Healing Habitat" for those seeking inner balance and relief from sleepless nights. Beyond relaxation, we have expanded into specialized foot care to elevate awareness of lower-body wellness—ensuring the art of foot care becomes an essential, heartfelt ritual in modern daily life. The visual identity draws inspiration from "Constellations," symbolizing how deep relaxation provides a warm, guiding light through the exhaustion of daily life. A palette of layered blues creates a serene, laid-back atmosphere. The packaging utilizes white ink and silver foil to evoke a shimmering starlit sky, while minimalist layouts with refined details ensure each use feels like a restorative moment under the stars. 足是人類的第二個心臟,品牌專注於足浴包產品,旨在滿足追求身心平衡和改善失眠的需求,透過足浴為忙碌的日常生活帶來「療癒棲宿」的時刻。此外,品牌也延伸至足部保養和護理商品,致力於提升大眾對腿足養護的認識,讓足部保養的重要性更深入人心。 設計靈感取自品牌名「希宿」轉化為「星宿」的概念,象徵療癒的身心放鬆如同夜空中的恆星,為疲憊的日常生活提供溫暖的指引。品牌配色以不同深淺的藍色為主,營造舒適、慵懶的調性。包裝設計利用紙袋和紙盒區分足浴包與茶包商品,並以白墨和燙銀等印刷工藝呈現星點圖案效果。整體簡約的設計搭配細節點綴,傳遞品牌溫柔放鬆的氛圍,讓每一次使用都如同置身於星空下的療癒時光。

CREDITS:

AD&D:YUF STUDIO
PH:db.workstudio、sinqa studio

Year:

2024

SCOPE OF WORK:

Branding
Packaging
Art Direction

SEESU

Known as the "second heart," our feet are the foundation of true well-being. Dedicated to premium foot soaks, our brand creates a "Healing Habitat" for those seeking inner balance and relief from sleepless nights. Beyond relaxation, we have expanded into specialized foot care to elevate awareness of lower-body wellness—ensuring the art of foot care becomes an essential, heartfelt ritual in modern daily life. The visual identity draws inspiration from "Constellations," symbolizing how deep relaxation provides a warm, guiding light through the exhaustion of daily life. A palette of layered blues creates a serene, laid-back atmosphere. The packaging utilizes white ink and silver foil to evoke a shimmering starlit sky, while minimalist layouts with refined details ensure each use feels like a restorative moment under the stars. 足是人類的第二個心臟,品牌專注於足浴包產品,旨在滿足追求身心平衡和改善失眠的需求,透過足浴為忙碌的日常生活帶來「療癒棲宿」的時刻。此外,品牌也延伸至足部保養和護理商品,致力於提升大眾對腿足養護的認識,讓足部保養的重要性更深入人心。 設計靈感取自品牌名「希宿」轉化為「星宿」的概念,象徵療癒的身心放鬆如同夜空中的恆星,為疲憊的日常生活提供溫暖的指引。品牌配色以不同深淺的藍色為主,營造舒適、慵懶的調性。包裝設計利用紙袋和紙盒區分足浴包與茶包商品,並以白墨和燙銀等印刷工藝呈現星點圖案效果。整體簡約的設計搭配細節點綴,傳遞品牌溫柔放鬆的氛圍,讓每一次使用都如同置身於星空下的療癒時光。

CREDITS:

CREDITS:

AD&D:YUF STUDIO
PH:db.workstudio、sinqa studio

Year:

Year:

2024

2024

SCOPE OF WORK:

SCOPE OF WORK:

Branding
Packaging
Art Direction

Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways

@ 2026 YUF. STUDIO

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